Fortuna Dynamics

The Castle furniture retail solution (Fortuna Dynamics) is a single product powered by Microsoft Dynamics NAV, offering complete integration with Microsoft Office, including Word, Excel and Outlook. Fortuna Dynamics gives you control and instant visibility over sales and margins, cash, supply and trends, which in turn will drive down costs and increase profitability.

With over 20 years experience in providing solutions for furniture retailers, Castle has now developed Fortuna Dynamics to take advantage of Microsoft Dynamics NAV to provide a complete and fully integrated enterprise wide solution. Dynamics NAV is a software solution that covers all the traditional elements of an ERP package. It embraces modern technology and can connect users, customers and suppliers through web portals and modern technology and can connect users, customers and suppliers through web portals and mobile technology. It is multi-lingual, multi-currency and multi-company; supported in over 100 countries worldwide and used by over 1,000,000 people every day.

Furniture retails is not like most other retail businesses as the customer is unlikely to leave the store with their purchase under their arm. Added to that, their chosen item may or may not be in stock; they may want to pay for it in advance or more likely they may want to pay only a deposit and arrange finance for the balance. The sale needs to be managed from the moment that the customer walks into the store, makes their selection, through arranging payment terms to delivery and beyond through the after sales service.

Communication with the customer throughout this process requires an end-to-end solution that allows you, the retailer, to manage that communication in a way that matches your business needs and priorities with your customers expectations. Whether its by phone or email, text message or letter, Fortuna Dynamics provides a fail-safe way to manage the sale to completion.

Communication with the supplier is just as important and here, timing and accuracy are crucial to ensuring that the correct item is delivered to the right place at the right time, to the right person. Through Fortuna Dynamics every customer is a unique entity where every aspect of the sale is linked automatically to a single identity number to ensure that that the customer gets what they expect, when they expect it.

Throughout the year there are key seasonal opportunities for retailers that each present the prospect of increased sales and increased demands on the infrastructure supporting the business. The groundwork for events such as the January Sale are key to the success of the sales period: everything from pricing changes to point of sale materials have to be in place and accurately aligned to the stock on the floor to ensure that what the customer selects can be delivered.

Fortuna Dynamics unique set of applications allows for easy price change management from supplier price lists with no need to re-key data, thus minimising the chance of error and reducing administrative overhead costs associated with large scale temporary price adjustments. The integrated Customer Relationship Management module allows for smarter and more penetrating marketing campaigns which can be run in advance or during the sale. The business is now multichannel, i.e. footfall to the stores and hits and unique visitors to the online store. Fortuna Dynamics allows you to receive and manage the product catalogue and pricing across both of these channels and manage orders irrespective of whether they have been entered in-stor or via the web.